Unicef Events Essay Example for Free

Unicef circumstances EssayEXECUTIVE SUMMARYOn May 21, 2008 at 4pm in Yellowstone National Park, there volition be a fundraising project to promote and support tykerens education in the country. It will be a walkathon named The UNICEF Walkathon which aims to sack 21,000 dollars to be able to provide schools all over the world with basic school supplies and facilities. We will be inviting families, students, celebrities and athletes from all over the Metro to walk for a caexercising giving $10 per kilometer completed. Last May 21, 2008, they walked the talk. Converging at the Yellowstone National Park, they all took part in UNICEFs Take a Walk on the Childs Side Walkathon. Individual walkers, groups of friends, whole companies even pets were given(p) the choice to walk any of the 2.5-, 5-, or 7.5-kilometer segments of the walkathon. And their donations, ranging from $5 to $10 and more, poured in in support of childrens education. This will be organized by the 2nd batch of Vo lunteer Interns from UNICEF the half- mean solar day event aims to raise more than $20,000 to attend to UNICEFs efforts around the world, focusing primarily on improving the quality of education especially in the rural areas(What we do).INTRODUCTION and issuing BACKGROUND good deal AND MISSION STATEMENTThe peck of UNICEF is for all children around the world enjoy their rights and have a bright future within caring and protective families and communities (wwww.unicef.org).This vision can be attained throughAdvocating that all children around the world have the optimal conditions necessary for growth, development and security (Help the Homeless).Widen the confederacy of actors meshed in securing the maximum level of care for children and fulfillment of childrens rights.Demonstrate principles of transparency, trenchantness and accountability as managers of resources for all children.UNICEF work with various governments at the national, regional, and topical anaesthetic levels ( how to help the children in need). Through this trunk of cooperation, UNICEF seeks also the support and cooperation of NGOs and the private sector. This conglomerate encourages governors, mayors, and local leaders to build child-friendly communities. Effective intercourse is actioned with parents and community leaders ab bulge the rights of their children. Training of daycare workers, teachers, and health workers is conducted.Legislative actions and policy making directed towards the empowerment of children is encouraged by influencing the police, lawyers, and judges to set up a justice system sensitive to the needs of children (Brown, N., Bayer, E. 2000). UNICEF aids in developing infrastructure such as build daycare centers, child-friendly schools, and health centers. We hold sanitary toilets and urine systems. With the help of UNICEF, organizations are able to reach out to children living in the streets, working in hazardous conditions, broken the law, abused and neglected , and those caught in armed conflict and affected by strife and disasters. We offer children the chance to speak out and be heard (What is Unicef?).PURPOSE/GOAL/ OBJECTIVEUnicef Walkathon (walk on the childs side) To generate $20,000 for the Promise for childrens dreams Project, throughWalkathon participationTicket sales from contrary ActivitiesConcessionaires/ aliment cubiclesBazaars in the event areaTo augment active participation in advocating for childrens rightsTo increase awareness about UNICEF and its goalsThat all children have dreamsChildrens rightsVariety ShowYouth for the Youth UNICEF invited different young amateur and professional performers to grace the event and showcase their talents. As successful and goal-driven members of the youth, they will be performing for the benefit of the less-fortunate youth in pitch to help them achieve their dreams and live a happy and contented childhood. They will be giving messages of hope and dreams, and ultimately become role m odels.OVERVIEW OF THE NATURE OF THE EVENTVariety ShowMassOpening CeremoniesVariety ProgramVariety ProgramFeaturesSong NumbersAmateurMichelle Ferriols BLD Music MinistryTrivent SplitcideProfessional/Main actor AKAfellasDance NumbersEscola Brasileira de CapoeiraCompany of Ateneo DancersInto the Woods Play Excerpt Blue RepertoryRaffle PrizesAwards CeremonyHost and PerformersHost Bianca GonzalezOVERVIEW STATEMENT OF WORK mandatoryWORK BREAKDOWN STRUCTURE (Stuckenbruck, L. C., 1981)Participants mechanicsWalkathon participantsCost of entrance for pre-registered participantsCost of entrance for walk-in participantsNature and kind of freebies to be given to participantsWalkathonWalkathon sloganRouteNumber of rounds for the routeManagement systemPrizes for the winnersWalkathon ActivitiesConcessionaires for activitiesFood concessionairesFood BoothsBig Sponsors BoothsSimple Booths (Taho, Dirty Ice Cream)Organizations StallsVolunteers and Logistics modification systemLocationSystem of registra tion for participantsSound System and StageFloor Plan and WattageVolunteers and operators foodPromotions strategy (Special Event Publicity)Pre-event advertNews passage Unicef beseechs Public to Walk on the Childs sideAnnounce the event and its significance. Invite participants, supporters and sponsors (if needed). Explain the mechanics and whats in it for joiners.For sports pages, 9 dailies + selected tabloidsclock 1st week AprilNews Feature Unicef Mounts Walkathon for XYZFocus on the reason behind the walkathon. Expound on UNICEF projects for children that need support and the publics understanding. Invite more support and participation.For Lifestyle pages, dailiesTiming second week AprilFeature Try The Walkathon Its New, Healthy and FunTry to arouse more divert for the sport by explaining the mechanics of the sport. Why do both feet always have to touch the ground in this sport? What are the health benefits? involve trivia about walkathons past that would arouse interest. Underscore the significance of the project and introduce the beneficiary why it needs support.For Lifestyle or Sports pages, dailies + weekliesTiming tertiary week AprilNews Releases / painting Releases Updates on the Walkathon EventGive final call for registrants announce venue, time, prizes, mechanics, special guests, celebrities, etc. (there will be a serial of straightforward news announcements about these details of the Race before the actual event.For sports sections of dailies and weekliesTiming From 3rd week April to just the day before the RaceEvent advertisement ProvideTV Coverage fall guy Media CoveragePhoto CoverageInviteKey government officials or civic personalities to attendCelebrities with their child actors and actresses to attendSports Media to cover the eventConductA Walkathon Clinic or clinics in strategic areas before the event to familiarize the mall-going public with the sport and the event.On-the-spot lectures or tip-giving by sports experts about Walkat hon racing just before the event on the day itself.Set up Registration Centers for the Walkathon before the event in malls and other crowd-heavy places (including schools i.e. summer schools, cooking schools) where interested participants may sign up. Prepare token rewards (a sticker? E.g. I Walked My Talk with UNICEF) to give to all participants who show up at Yellowstone National Park on event day.(Optional) StageA Program with some entertainment numbers before the announcement of winners and the awarding of medals (To be discussed separately)Post-event advertisementTVNews Footages of the Project in Selected TV News ProgramsShort Features of the Project in Selected TV Sports/ Magazine ProgramsPRINTNews Stories with Photo Winners of Unicef WalkathonPhoto Spreads Montage of Walkathon Scenes And Personalities, UNICEF Officials, peoplePersonality Features Choose one or several key personalities who joined or watched the Walkathon and write feature articles about them. Place the art icles in lifestyle sections, sports magazines, womens magazines.ORGANIZATIONAL STRUCTURETIMELINESGantt Chart (Badiru, 1993)April 11-16 determine marketing letter to sponsors (packages)Finalize operationsFinalize registration form/flyerFinalize letters to companies for pledgesFinalize letters to celebritiesFinalize the logistics requirementsSend out letters to companies (for pledges and sponsorship)Send out letters to celebritiesStart distribution of flyers/registration forms machinate with PR and promoOcular (mapping)List target companies for sponsorsApril 18-22Start promotions of the programOngoing roll out of lettersFollow-up with companies we sent proposals toSet up meetings with interested companies.Coordinate in getting volunteersContact City officialsLogistic hunting (i.e. sound system, tents)Finalize mapping and placement (log)Food FlowDay20-MayMeal storage allocationLunchDinnerSUMUNICEF VOLUNTEERS65Technical crew2020Marshals groupTraffic ManagementPrograms15Special Events10 SecretariatLOCAL GOVERNMENT UNITSTraffic EnforcersFirst aidSwatPoliceFire aggroupORGANIZERSGenesis55PERFORMERSTotal75Day 21-MayMeal allotmentBreakfastLunchSUMUNICEF VOLUNTEERS170Technical crew2020Marshals group1515Traffic Management1010Programs1515Special Events1010Secretariat1515LOCAL GOVERNMENT UNITS78Traffic Enforcers1313First aid88Swat77Police77Fire brigade44ORGANIZERSGenesis55PERFORMERS50Total308GRAND TOTAL383RUNNING SHEET (running sheet)Running SheetDay clippingActivity19-MayWhole dayIngress/ talking to to Yellowstone National ParkBorrowed tentsDrinks from corporate partnersCollaterals from UNICEFCollaterals from marketing agencyCollaterals from Corporate PartnersBorrowed tables and chairsSET-UPHolding Area20-MayWhole dayIngress/Delivery to Yellowstone National ParkHardcopies of the Walkathon databaseCash boxesBorrowed tentsDrinks from corporate partnersCollaterals from UNICEFCollaterals from marketing agencyCollaterals from Corporate PartnersBorrowed tables and chairs900am o nwardsARRIVAL OF THE VOLUNTEERSSET-UP exts for the booth areaTents for the concessionairesTents for the water stationsTents for the registration areaTents for the breakfast areaLounge area (tables and chairs, and tents)Main stage (set-up and design)Volunteers food boothHeadquartersVIP AreaUNICEF protagonism banners around the routeUNICEF advocacy materials in Yellowstone National ParkCollaterals of Corporate partners1200nnLUNCH300pm onwardsTECHNICAL DRY RUNBooth areaConcessionaire areaWater StationsRegistration areaLounge AreaHeadquartersMain stage700pmDINNER of frame crew21-May1201am onwardsIngress/Set-upSounds systemPortaletsArrival of Volunteers/ volunteers briefing100am onwardsIngress/Set-upFood concessionairesSpecial events teams200amIngress/Set-upRegistration equipment (Laptops)SOUND CHECKFINAL TESTINGRegistration AreaWalkathon routeWater stationsLounge AreaConcessionaires Area330amSet-up of the directional signage along the road600am-100pmEVENT100pmLUNCH200pm-onwardsEGRESSFo od concessionairesExhibitorsSpecial events teamLocal government UnitsMoney from the donation/pledges throng upRegistration areaTables and chairsTentsSounds systemWater stationsAdvocacy BannersRemovalEvent directional materials400pm (or earlier)-onwardsEGRESS of all materialsMANAGEMENT envisionEvent AreaTraffic management plan (traffic management venues and events) DROP OFF POINTS FOR THE PARTICIPANTSEVALUATION, CONTROL AND MONITORING SYSTEMSGarbage inclination system (waste management plan) baggage Counter Two small tables will be put up at the entrance of the Administration Building one in and one out. The participants who wish to have their bags put in the baggage counter/claim their bags from the baggage counter should fall in line outside the building Ten long tables, which will serve as storage area, will be put up inside the Administration Building. Each table is assigned xx bagsten on either side. The same also follows for the area below the table. 400 baggage A minimum o f four volunteers is required of this system. One would be assigned to each of the tables at the entrance while two would be the claimers, one for incoming bags and the other for the outgoing bags.Garbage Disposal Garbage cans will be hardened near the water stations 5 stations * 2 cans = 10 cans. Also the water station volunteers per station should each take turns to make rounds (0.5km deprave only) at 30-minute intervals to check for trash as well as to remind people to dispose their trash properly.BUDGETWalkathon expenditures ( financing the budget) Supplies Expense (Office Line Enterprises)$ 43.65Representation (from meetings)$ 38.88Towels (for walkers)$ 183.67Food expense (for volunteers)$ 204.08Walkers bib$ 122.45Portalets$ 126.53Tables and chairs$ 122.14Ice$ 24.49Walkathon forms$ 61.22Pre-event promo materials$ 172.20Tarpaulin expense$ 240.76$ 0.00Volunteer IDs$ 137.14TOTAL$ 1,477.22Promotions strategy (Guide to Special Events) Regular Representation$ 1,020.00Event Media-Re lated Expenses$ 1,632.00TV Coverage ($612.00)Print Media Coverage ($816)Photo/Video Coverage ($204)Photography (for Pre-Event/Post-Event)$ 204.00(Service Fee + Copies)Operational Costs$ 409.00(Covers Transportation Expenses, Press kit,TV Monitoring and Dubbing Fees,Scanning Fees, Media Delivery Costs,Photocopying, Coordination expenses,Materials, Publications)Professional Fees$ 1,224.00(Covers Conceptualization of PR/MediaStrategies, Writing/Editing of Materials,Media Contacts and Liaison, MediaInvitations and Coordination, Clipping/Monitoring, Coordination with InvitedVIPs/ Celebrities,TOTAL$ 4,489.00ConclusionProjects as critical as the Unicef fund raising project for their projects and programs has authentically benefited from the utilization and effective implementation of events management theories and methods. By using the prescribed guidelines in effective events management, most if not all of the elements needed to effectively implement the project were identified and addre ssed (Sargeant 2004).As proper events management would entail, it is important to clearly mark the projects purpose and objectives for making the event. By existence able to define the objectives of the fundraising project of Unicef, the events group is able to identify necessary and unnecessary items needed for the event. This greatly narrows down the needed work to be through and makes sure that all the elements of the events being implemented are value-adding activities that help in achieving the projects objectives and goals. After by being able clearly identify the objectives of the project, the group can then move on to events planning and effective implementation.As prescribed in effective events management, there is a need for a clear creation of an organizational structure. A clear organizational structure makes sure for an effective and efficient implementation group and would imply effective communication within affected groups of people. As would conventional events an d project management would demand, it is important for effective communication. IN addition, by having a clear structure, there is a imperious approach to the implementation of the event there is a clear identification of duties and responsibilities and what he/she is supposed to deliver.In the Unicef event, the group was able to clearly plan as well the promotional strategy for this event. As fund raising events clearly need publicity, it was important for the group to identify and to plan out an effective office of how to strategize the effective utilization of publicity in order to attract more and more participants. Other parts of planning prescribed in events management is the use of a running sheet.With this the group was able to clearly identify the time lines on pre-event, event and post-event days and address as oft as executable all areas that were needed to be addressed. Everything in the running sheet was needed to be checked and to be verified in order to assure tha t everything will run smoothly on the event day.Food was also one of the issues addressed in planning stage by creating a food full stop for all volunteers involved as it would be important to provide food to the hundreds of volunteers supporting the event. A key point also addressed in effective business management is managing potentials areas for risk and how to alleviate it. For instance, in the Unicef event, this was done by creating an effective traffic management plan and a clear garbage disposal program.Lastly, one of key points of effective events management is effective budget planning. This is ever so critical as it is important to be prudent in pass as this project is a fundraising event, therefore it is important for the event to earn money as it is implemented. If there is no earnings, then there would be no use for the project.Effective events management has truly aided in the implementation of this project. Without effectively managing this event this event would no t be able to amass notes for the projects of Unicef and at the same time would be negative publicity for the organization. However, due to effective events management there is a large possibility that the Unicef walkathon would amass much needed funds for the projects of Unicef and at the same time publicity for Unicefs advocacies and programs.ReferencesA running sheet in relation to project management? on tap(predicate) at http//www.faqs.org/qa/qa-20485.htmlBadiru, A. B. 1993, Quantitative Models for Project Planning, Scheduling, and Control. Westport, CT Quorum Books.Brown, N., Bayer, E. 2000, Advocacy in Action Perspectives from UNICEF. Childhood Education, 76(5), 316-.Business Knowledge Center. Gantt Chart. Available at http//www.netmba.com/operations/project/gantt/Funding the budget. Available at http//www.aucklandcity.govt.nz/whatson/planning/organising/funding.asph f. traffic management venues and events. Available at http//www.lbhf.gov.uk/Directory/Transport_and_Streets /Roads_highways_and_pavements/Traffic_management_-_venues_and_events/54909_Traffic_management_venues_and_events.aspHelp the Homeless. Available at http//www.helpthehomelessdc.org/Running sheet of breakout session (draft 1). Available at http//www.nihs.go.jp/dig/ich/apec/BRS1Program.htmRunning sheet. Available at www.hollows.org/upload/3372.pdfSargeant, A., Jay, E. 2004, Fundraising Management. New York Routledge.Stuckenbruck, L. C. (Ed.). 1981, The Implementation of Project Management The Professionals Handbook. Reading, MA Addison-Wesley.Traffic Management. Available at http//www.aucklandcity.govt.nz/whatson/planning/organising/traffic.aspS. Department of Transportation. Traffic Management System. Available at http//www.fhwa.dot.gov/tfhrc/safety/tms.htmUnicef HK. How to help the children in need. Available at http//www.unicef.org.hk/docs/new/frame.php?lang=epage=help_corp.htmUnicef, What we do. Available at www.unicef.orgUniversity communication theory and marketing. Guide to Sp ecial Events. Available at http//www.kent.edu/ucm/PoliciesStandards/Events.cfmUniversity Communications and marketing. Special Event Publicity. Available at http//www.kent.edu/ucm/PoliciesStandards/SEpublicity.cfmWalk on the Childs side. Available at http//www.unicef.org/philippines/support/sup_14.htmlWaste Management plan. Available at http//www.aucklandcity.govt.nz/whatson/planning/organising/wastemgmt.aspWhat is Unicef? Available at http//www.sil.org/linguaLinks/literacy/ ReferenceMaterials/GlossaryOfLiteracyTerms/WhatIsUNICEF.htm